Another important matter concerns the actual transition of Sprint's current subscribers to "New T-Mobile", as well the branding strategy the combined operator is planning to adopt in the short to medium term. On that latter topic, freshly minted CEO and John Legere scion Mike Sievert already teased a joint marketing onslaught start around "midsummer", but the schedule may have been revised due to the coronavirus pandemic.
Remember, remember the 2nd of August
It's obviously hard to kick off a major rebranding effort and nationwide advertising campaign with said nation essentially closed down and the vast majority of stores temporarily out of service, but while there's no indication the deadly virus will go away anytime soon, the new plan is apparently to turn T-Mobile and Sprint into "one brand" sometime in August.
That's at least according to a purported slide from an internal presentation of some sort preparing employees for a number of imminent changes. These could include new uniforms, new roles, new managers, and a new pay structure, as well as a "unified customer experience."
A couple of people are claiming on a separate Reddit thread that August 2 is set to be the so-called "day one" of the union between T-Mobile and Sprint, following the April 1 "day zero" moment with a number of very important changes for customers.
Basically, the Sprint name will be erased from public memory, with new customers directed to New T-Mobile and current subscribers likely to see "limitations on their accounts." The nature of these rumored limitations is not exactly clear right now, but we're sure Magenta aims to make it nice and easy to become a T-Mobile customer... if you so choose.
Some changes will be gradual and others will take time
Further down the line, all T-Mobile and Sprint employees are apparently scheduled to move into "one system" sometime in January 2021, but unfortunately, the internal document posted on Reddit is blurred out to hide the consumer-facing changes (if any) that are also set to come into effect at the beginning of next year.
You should also keep in mind that even if real, which is by no means a guarantee, this timeline might be far from etched in stone, greatly depending on a number of logistical and, well, medical factors.
Finally, while the Sprint brand burial could be sudden and immediate, everything that involves customer transfers will probably take place slowly and gradually to give everyone the chance to carefully consider all the cool deals and promotions that are undoubtedly in the pipeline.
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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