You'd probably expect Apple's AirPods to have lost a little steam after hitting stores more than two years ago and needing several months to match production and demand, but according to some in-depth new research conducted by Above Avalon's Neil Cybart, consumer interest over time seems to have actually grown, peaking during the 2018 holiday season.
That's certainly an unusual phenomenon, exacerbated by a lack of hardware upgrades and constant rumors of a sequel that have ramped up recently as well. While Apple is unlikely to ever share the official sales numbers of its trend-setting wireless headphones, this particular analyst believes there are currently "at least 25 million people wearing AirPods" around the world.
The already impressive figure is projected to rise to more than 50 million at some point this year, as Apple is purportedly on track to sell roughly 40 million units in 2019, which would represent a staggering year-on-year progress of almost 90 percent. Perhaps most remarkably, Cybart has reason to believe AirPods are the all-time second most successful Apple product "out of the gate", meaning its global shipments since late 2016 may have exceeded the initial sales of the original iPhone and Apple Watch.
If this theory is true, the iPad is the only Cupertino-designed device that garnered more excitement during its first two years on the market, although interest levels quickly plateaued after that honeymoon phase. The AirPods are unlikely to suffer the same fate, especially considering the hype currently surrounding a sequel (or rather a refresh) expected to see daylight this spring.
Granted, the aforementioned sales estimates and forecasts are hardly what we'd call rock-solid, hailing from unofficial sources, educated guesses, and viral measurements. But the truly impressive thing about Apple's first-gen AirPods is their 500 percent (!!!) year-over-year growth in 2018 Google search interest.
Basically, these have gotten trendier with time, generating memes, viral videos, and ingenious methods to keep them around sans wires, all of which highlights Apple's unique advertising strengths. Now let's see what happens when the market gets flooded by more and more copycats.
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: